|
OUT FOR BLOODHOUNDS: Indepedent video producer Global Kid
Vid & Film Factory wanted to make the biggest spalsh possible
in promoting it's new children mystery video series, "Bloodhounds,"
based on the "Bloodhounds, Inc." book series by author
Bill Myers. So for the holiday buying season, the Beverly
Hills, Calif.-based producer launched the first five tapes from
the series with a book giveaway.
Producer Marcia Silen of Marcia Silen Films says the company
is looking for a TV deal for the series, which stars Richard
Thomas and his daughter, Kendra Thomas. Once the show
is picked up, the company will begin distributing the video at brick-and-mortar
retail. Kid Vid & Film expects "Bloodhounds" will
begin airing on a network next fall.
In
the meantime, the holiday promotion offered the first 50 buyers
of the video, which was sold exclusively through Bigstar.com, the
first four books in the series for free. Bigstar.com has an exclusive
on the product through March 23. The tapes sell for $12.75 each.
As a follow-up to the holiday promotion, Global Kid Vid is launching
a national talent search to caste the sixth installmant of the series,
which is scheduled to be shot in March. Silen says an online contest
is also in the works, for which the kids will be encouraged to send
the producers their ideas for future shows.
"The whole idea", she says, "is to allow kids who
never thought they could reach out touch a TV show the chance to
do so."
The company has also earmarked a portion of the proceeds from vidoe
sales for charities supported by the guest stars who appear in the
series.
For instance, episode five, "Fangs For The Memories,"
features James Bond villain Richard Kiel, who played Jaws
in both "Moonraker" and is involved with the American
Cancer Society.
"We will donate a portion of profits in Richard's name to
the American Cancer Society's San Joaquin, Calif., chapter,"
says Silen. "Now we're going after Angela Lansbury and
Peter Falk to appear in the series because they've had high-profile
mystery TV shows. In our show they'll help the kid detectives solve
a mystery."
|